Pro Lead Group

Any strategy must create IMPACT

Impact needs to be created for the marketplace in the way of net-new opportunities and deals. Impact also needs to be demonstrated to shareholders/investors, the analyst community and senior management.

The Pro Lead Group's Selling methodology is uniquely qualified to help firms selling high value solutions build a Comprehensive and Repeatable Demand Creation Process. The Pro Lead Group's proven approach gives you the opportunity to engage a target audience at a frequency high enough to create new sales campaigns.
The Pro Lead Group methodology provides marketing and sales operations empirical data about how your message resonates, and with whom. Best of all, it leverages the time and talent of the most articulate purveyors of your company's value proposition:
your sales people.

Essential to executing a Repeatable Demand Creation Process are the following:

1. 1. Targeting - You understand the types of companies who are likely to have the business pains typically solved by your solution and you know the roles and titles of the individuals who care most about addressing those issues.
2. 2. Access - Inside, outside and channel sales teams need to gain the time and attention of targeted key players consistently, repeatedly and at a high-enough level to make a significant impact on sales pipeline. A unique initial client dialogue developed by the Pro Lead Group represents this access.
3. 3. Execution - Inside, outside and channel sales teams must have the processes, tools and supporting methods to effectively convert a higher percentage of sales appointments into qualified next step opportunities.
4. 4. Visibility - You have the structure, common language, metrics and the reporting processes necessary to manage and measure demand creation effectiveness.

In order to secure access (meaningful business dialogs with your targeted key players) at a high rate, The Pro Lead Group has developed a methodology to accomplish this. Within this Methodology is a key deliverable: a qualified scheduled 45-60 minute focused conversation with a targeted title (CEO, COO, CFO, VP Finance, VP Operations, Controller, Director, etc.) either face-to-face or via the telephone to discuss the types of business solutions that your organization provides.