Available services

Outsourced B2B Lead Generation

There's a new era in marketing. Did you notice the paradigm shift? Or more importantly, have you actively aligned your marketing strategy to meet the new challenges inherent in changing times?

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Featured service

Dialing for Tech Dollars

Selling a million dollar server software requires more finesse than selling a Crock-Pot, right?

Big technology companies are using outside call centers to scout sales leads. They're hoping no one notices.

Some of the biggest names in technology, like Cisco Systems, Microsoft, BEA Systems and PeopleSoft, now use a tactic traditionally reserved for unwitting consumers after 6 p.m.: the cold call.

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Lead Generation for the Complex Sale

Boost the Quality and Quantity of Leads to Increase Your ROI
by Brian J. Carroll

“Finally, a book that addresses the realities of today's selling environment. Brian Carroll has broken new ground in this comprehensive, utterly practical, and thoughtful guide to sales lead generation.”
Michael W. McLaughlin, coauthor of Guerrilla Marketing for Consultants

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3 Magic Steps to Maximize Customer Acquisition

  • 1. Identify Decision Makers / Influencers

    There is nothing worse than sending sales people on a wild goose chase. It's a losing proposition. A better strategy is to identify the decision maker / influencer that you want to target. Who performs the function that your solution provides? By spending the time to identify the right person to target in your prospect organization, you enable your sales people to spend their valuable time and energy with the person who can make the decision or influence the decision making process. Outsourcing the prospecting to industry professionals frees up your sales people. Your sales people are not spending their valuable time trying to find that person and chasing them down. They are meeting with them.

    That's where The Pro Lead Group professionals come in!

  • 2. Maximizing Sales Productivity

    Are your sales people wasting time on leads that have not been properly identified? What about leads that have not been properly qualified? Are there enough leads for your sales people to work? Or too many leads? Leads that are not followed up on quickly lose their value-FAST! Timeliness is an essential factor in effective lead productivity.

  • 3. Professionally Managing Lead Generation Efforts

    Are your sales people accountable? Does their sales management ensure compliance? Is there quantifiable, measurable front end and back end analysis?